It was explained on the Urban Threads website when they launched.....About Us.
Wow! Thanks for this little tidbit Ethan! I also, had no idea whatsoever!
well it's always good when there is a good co-operation I think :)
Kristina Marie "Our relationship is awesome and a bit unusual. We operate as part of a larger team at Embroidery Library, an employee-owned company of just over 20 people right outside of Minneapolis, MN – but as Urban Threads, we work apart. This collaboration gives us the opportunity to create embroidery designs with the amazing quality and digitizing skillz that EL is known and loved for, while taking them in a whole new direction for stitchers (presumably such as yourself) who crave designs you’re just not going to find on the mainstream sites."