I just print a template and mark the cross hairs on the item to be stitched...I have never had a problem with placement.
I used a bit of cardboard to make my own, looks a bit like the one you showed below. Had to do six at the time and wanted them all in the same spot.
I punched a hole where I wanted the centre of the design. It shows my hubby's favourite cornflakes brand on the other side :)
Love the cornflake brand - so that's the weight of the cardboard.... Thanks
I thought the little L shaped ruler was a nifty fix for me.
Here is another one... How do you get the designs in the right places