price the job done? Here In Goa, I charge Rs 6/ per 1000 stitches,

well you have your answer for the jpeg, as for digitizing what software are you using? If you do not have the correct software or are new to digitizing I would pay someone else to do it. there are a lot of very experienced people that can do it correctly and since this is for a paying customer that is way to go.

Think you ask how to digitize. To digitize you need software and lots of practice.
If I were you I would aks a professional digitizer to do this for you if you have not got the software,it would give a good job, much quicker and cheaper than buying software.To do a table cloth is lots of work. Make sure you ask enough money for doing this.

If you have a photo of the logo, scan it, so that you get a jpeg of it and then digitise in the usual way.
As for he price, don't ask me I always price far too cheap, hardly covering my materials. But you should take in account time spent, cost of material, running cost of your machine, etc.