If you want to simplify the design, I would use a photo on fabric in the center, and applique the outside ring with embroidery for the font. Or have some company make up an iron on for the whole design, I still think it would be very costly because of the colour changes. Just a thought.
It is a beautiful logo! I don't digitize but it does look like there's a lot of detail in the dog. I sincerely hope you can get this resolved since it is for a worthy cause. Good luck with this project!
Meri
This is a very pretty logo and the outside circle and the name wouldn't be that hard. But, wow, digitizing that dog to make it look just like the photo will take a long, long time. Then, it will take at least an hour to stitch out, maybe more. If you are looking to make any money, I would recommend a nice screen print, rather than embroidery. I don't think people will want to pay the cost of custom embroidery. Good Luck!
Just a second opinion, this would be about an $80 stitchout, unless you simplify, simplify, EACH TIME it is stitched. Maybe a simple outline of the dog and no black?
Doing the black as an applique would reduce the stitch count. The lettering is no problem, the design in the middle is - too many details in the dog as well as the background.
Is printing the logo (or having it printed) no option?
Please be prepared to provide written permission to modify the original art from the copyright owner of the logo. Without that permission it would be against the law to digitize it.